Moving minds since 1949

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Since the beginning, our purpose has been to help people achieve A Sound Mind in a Sound Body. Our founder saw that movement had the power to lift spirits, project positivity, and propel people and whole communities forward. 75 years later, we still believe this.

Inspiring everyone to move
No matter your age, ability or background, we want to inspire you to move. Through relentless research and constant innovation, we create products to help everyone feel better. It’s a belief inspired by our founder, Kihachiro Onitsuka.
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The past, present and future of ASICS

Since 1949, we’ve been committed to creating innovative and human-centric products that not only benefit people, but Earth too.
ASICS Design Philosophy
Built on four pillars – user testing, science, innovation and sustainability – the ASICS Design Philosophy gives us the foundation we need to create products that help you feel your best, whatever your activity or ability.
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Proving the impact of movement on the mind
Our aim is to make the transformative power of movement on the mind more tangible and more quantifiable. By highlighting the impact of movement on mental wellbeing, we hope to inspire more people to move for their bodies and their minds.